I know I've seen a lot of talk about attracting new members, and the fact that no one really as tossed out any ideas on how to go about it. I know of at least two ways to try and advertise the site in places where we might attract a few more people than simple word of mouth.
roleplaygateway: One pretty big directory
Now I've been a member of this lovely site even before I found Evelon. I've been on a lot of the sites they advertise here, though I'm still only on a few now. Still they offer a free (or $50) listing for a site, and I know a good chunk of their community is always on the look out for something new and fun.
Flight Rising Group: I mention this because Valenth did create one, though I have no idea how successful theirs has been. Still I know quiet a few of our players are on there, and it might be a fun way to draw in some people. It also might be a perfect use for the pixel pets/clickables.
I'm hoping maybe this topic will spark some other ideas as well, if someone has run across another site that could be used for tempting new people and what not.